The University of Parma comprises three units, The Food Science Department, Unit of Agribusiness, and the Bioscience Department, that have experience in developing research in agribusiness system, economic analysis of food safety and quality standards with a supply chain perspective (e.g., GMO labelling, food traceability, etc.), and consumer behaviour analysis (e.g. consumers’ acceptance and attitude, willingness to pay, etc.). The Department of Economics, Statistical unit has developed methodological tools for robust data analysis with a broad range of application like marketing research, antifraud and finance. All methods have a companion library (FSDA) that runs into MATLAB, developed with collaborators from the Joint Research Centre of Ispra (ITALY).