Session on food consumers segmentation at AIB Annual Conference

PrimeFish researcher Birgit Hagen, from the University of Pavia, will participate at the Academy of International Business (AIB) (UK & Ireland chapter) Annual Conference in Birmingham (12 - 14 April).

On the 13th of April from 1.30 to 3.00 pm the University of Pavia will present its results on the <b> food consumers segmentation</b> on five European countries in the parallel session 2.3 dedicated to international marketing.

- Parallel Session 2.3:International marketing
Time:Friday, 13/Apr/2018: 1:30pm -3:00pm
Location:106. Session Chair: Dr Jorge Carneiro (FGV Sao Paulo School of Business Administration, Brazil)
- Building Subsidiary Local Responsiveness: (When) Does the Directionality of Intrafirm Knowledge Transfers Matter?
Zhaleh Najafi Tavani, Matthew Robson, Ghasem Zaefarian, Ulf Andersson, Chong Yu
- Similar or dissimilar? Food consumer segmentations across five European countries
Birgit Hagen, Antonella Carcagni, Francesca Sanguineti, Davide Menozzi, Imke Matullat, Sterenn Lucas, Jose Santiago, Dimitar Taskov, Olia Untilov
- Consumer insights in emerging markets towards a qualitative in depth approach
Maureen Benson, Rea, Denise Conroy
- A Successful Business Model of Four Finnish Services Firms in Spain
Antti Valtonen, Dafnis N. Coudounaris
PrimeFish session consumers segmentation at AIB Annual Conference in Birmingham.


BirminghamWest Midlands, England
United Kingdom
Latitude: 52.486243
Longitude: -1.890401

Share this post

Leave a comment

Filtered HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

MailChimp campaign

  • Converts content tokens in the format [mailchimp_campaign|entity_type=node|entity_id=1|view_mode=teaser] into the appropriate rendered content and makes all paths absolute. Use the "Insert Site Content" widget below to generate tokens.


Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

PHP code

This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
Enter the characters shown in the image.