German trade fair Fish International hosts PrimeFish presentation of latest trends and drivers of seafood consumption
For the first time the PrimeFish project will present an overview of the seafood consumption in the German market. On the 26th of February the project will held the presentation “Who's your target customer? PrimeFish Hints and Tips on the German and European Seafood Consumer” from 14 p.m. to 15 p.m. in the Business Lounge Hall 7 of Fish International.
Interested stakeholders and media will be able to get an overview of the market studies developed by the project and focused on:
- The preferences and willingness to pay for seafood attributes by European and German consumers.
- The market niches of seafood consumers in Germany.
- The effects of negative press on the consumption of salmon.
The coordinator of the project Guðmundur Stefánsson and the specialist on software innovation Heiner Lehr will introduce these studies and the tool that will support users’ access to this data.