Consumers, companies and distributors will share their insights on seafood consumption in a workshop organised by PrimeFish and the Galician Union of Consumers
The context and consumers’ perceptions regarding frozen seafood products and the identification of market niches are two of main subjects of the workshop. The head of the Fisheries Socioeconomic Department of the CETMAR Foundation and PrimeFish researcher, Rosa Chapela will start the event focused on the enhancement of the marketing of seafood products at 11.00 am.
General Secretary of the Galician Consumers Union, Miguel López, will present the study “Frozen seafood, framework and consumers perceptions”, which will be accompanied by a session on the identification of market niches for seafood products, one of the goals of the PrimeFish poject.
A round table will close the event with the participation of decision makers to exchange insights on the opportunities to promote seafood consumption. It will count with the participation of Spanish General Secretary of Fisheries, Aurora de Blas, the Chief of Service of Markets at the Regional Minister of Sea Affairs, Ramón Damián Fernández, the president of sectoral organisation Conxemar, José Luis Freire, and the director of the Spanish Federation of Fishmongers (FEDEPESCA); María Luisa Álvarez,
Chaired by the head of the Technology of Fish Products Department, Julio Maroto, the round table will introduce the conclusions and proposald for future.